YOD is a Bulgarian label established in 2009 by the designer Yana Dvoretska. It is focused on ecological practises in creating "slow fashion", transcending the meaning of "current". Slow fashion is part of a much bigger concept of lifestyle that is against our fast way of life: in food, clothing, traveling, communication, working and content consumption. The signature of YOD is the authentic manual method of processing and dyeing the fabrics with natural dyes. Clothes made by YOD are mainly of wool and silk. Many of them are hand dyed and eco printed.